Shipowners’ Club – Waterborne

The Brief

To launch their new Hull and Machinery insurance offering, the Shipowners’ Club needed a film to introduce the new cover, and at the same time make it clear that the cover would come with all the Shipowners’ service that their Members are used to.

The Approach

Filming took place at the Shipowners’ Club London offices, where we interviewed key members of the team about the new cover, what it would offer, and how it would be run. 

With relationships being central to the Club’s way of working, we wanted to capture the personalities of the team, and to do this we shot cutaway footage during meetings and office interactions.

We edited the footage to bring a flowing narrative, supported by stock footage and animated key text. The final film effectively showcases the new cover, and has an overall feel that is personable, approachable, friendly and professional.

The Result

The film is live on the Shipowners’ Club website and LinkedIn, where it has been well received with positive comments from across the sector.