Visualise the value of membership

Membership organisations, including trade associations, trade unions, voluntary associations, political parties and clubs, constantly need to bring on board new members, while continuing to demonstrate value to existing members.

Strong collateral that succinctly communicates the value of membership is important for introducing the organisation, and nothing does it better than an animated value of membership video. A two-minute ‘about us’ video hosted on your website will help to ‘sell’ the value of membership and initiate enquiries, while used at the start of a meeting it helps to ensure none of the key benefits are missed.

Value of Membership videos used in social media and in newsletter communications can also be used to highlight specific campaigns or issues where the organisation is delivering value.

Or to make the organisation look really impressive, a video can provide a high-class opener to an annual conference or event.