Visualise the value of membership

Membership organisations, including trade associations, trade unions, voluntary associations, political parties and clubs, constantly need to bring on board new members, while continuing to demonstrate value to existing members.

Strong collateral that succinctly communicates key messages in an eye-catching and impactful way is needed to stand out, and nothing does this better than an animated video. A two-minute ‘about us’ video on your website will help to ‘sell’ the value of membership and initiate enquiries.  In order to demonstrate your value and build trust with stakeholders and members alike, succinctly showcasing what makes you, you, is essential.

At renewal times, membership videos can be used in social media and in newsletter communications to bolster retention efforts or highlight specific campaigns or issues where the organisation is delivering value.

Or to make the organisation look really impressive, a video can provide a high-class opener to an annual conference or event or be used in the promotion of courses and CPD opportunities.

For any organisation, enhancing the value you provide to your members is essential to stay on top – whether through professional development opportunities, legislative updates, seasonal advice, best practice reminders, or networking events. Communicating this key information in an appealing and easily digestible manner, makes it easier for your members to grasp and remember. 

The blend of dynamic visuals, voice-over and music that is possible in an animation means that you can create a look, feel and tone that will resonate with your members and prospective members and make sure your message is compelling and memorable.