To launch their annual conference in 2021, we were commissioned to create a series of short, text-led animations highlighting the NASUWT’s key campaign themes. This one in particular focused on the equality work undertaken by the union.
As well as being used at the conference, the animations were to also feature on social media channels, with the aim of raising awareness of the Union’s work, promote recruitment of new members, and encourage viewers to take action.
The animations therefore needed to be eye catching. Using the NASUWT’s annual report as a starting point, we then created a bold design with a bright colour palette. The overall result was a series of upbeat, positive and inspiring animations which celebrated the work on the union.