Healthcare Videos

Healthcare videos are increasingly favoured for their ability to present complex medical information in an easily understandable, clear and succinct manner. Traditional imagery of medical procedures can be intimidating, making animation a preferable alternative for educating patients about treatments, procedures, or medical conditions. Whilst videos present an effective tool for communicating important information to healthcare professionals, policymakers and the public.

Healthcare videos can be used in various settings and across platforms, such as hospital or GP waiting room displays, patient portals, social media, and healthcare websites. Their visual nature ensures they capture attention while enhancing retention of information, making them a key tool for improving patient understanding and supporting health literacy.

It is for these reasons that medical animations are becoming increasingly popular among the healthcare industry, the pharmaceutical and medical devices industries, and the NHS, where they support the work of doctors, nurses and other clinicians.

Patient Information Videos

Animations explain important information in a way that is accessible, memorable, and clear, elevating the delivery of patient information beyond the traditional leaflet format, and offering patients a more appealing viewing option at a time when they might be feeling worried and overwhelmed. 

Patient information animations help manage patient expectations by explaining what to expect during a procedure and post-treatment care, making the process less daunting. They can prevent costly misunderstandings and missed appointments, offering significant returns on the investment behind the creation of an animation. For example, ensuring patients follow pre-treatment guidelines can reduce appointment cancellations, saving time and resources.

The combination of visual and audible messaging, together with subtitles, improves clarity for non-native English speakers and neurodiverse audiences. Additional accessibility options including sign language interpretation and audio description can also be easily included in an animation.

Videos for Healthcare Professionals

Healthcare animations are an excellent tool for communicating key information to time-poor healthcare professionals. From highlighting new guidance and health sector initiatives, to explaining the findings of a research paper, the potential of a new treatment or innovation, or offering wellbeing advice, animation allows you to reach HCPs quickly and easily.

At healthcare conferences and events, using a medical animation is an excellent way to elevate an exhibition stand. Motion graphics grab attention of passing-by delegates drawing them in and sparking conversations.

On social media, an animation that explains the key elements of new health sector guidance or initiatives allows healthcare professionals to stay up to date on the move, and share content easily with colleagues.

Detailed medical explainer animations can distill the key findings of research reports, allowing for succinct information delivery and encouraging professionals to read the full report.

Raising Public Awareness

Healthcare awareness videos offer a great way to reach the general public with important health and medical information. In an era where misinformation is a constant challenge, providing accurate information from a recognised and credible healthcare organisation is essential for public health awareness.

Healthcare videos for the general public should be reassuring and clear, with plain language that simplifies complex concepts. Accessibility and relatability is key. Animations provide a combination of clear audio, contrasting colours and subtitles. Whilst inclusivity and relatability can be ensured with diverse animated characters.

Medical explainer videos can be shared with the public via social media, as well as in healthcare settings. The installation of digital screens in waiting areas in GP surgeries, dental surgeries, pharmacies and hospitals has become increasingly popular as a way to help people to pass the time while providing them with useful information. Here, medical explainer animations can be used to deliver public health messages and highlight the need to check for symptoms of other diseases and conditions that they should be mindful of and at which point they should book a visit to the doctors.

Senate Media has a wealth of experience in health care video production. We work directly with NHS Trusts as well as the private and third sectors to produce healthcare animations.

If you’re thinking about video, but aren’t sure where to start, our team will be more than happy to speak to you to discuss your ideas and help you to formulate a brief, whether you’re looking for a patient explainer or an awareness video for social media and wider sharing.