Corporate video – overview
Online video has been part of the corporate marketing arsenal for some years now. Marketing products to potential customers, showcasing the company culture to potential employees, or presenting the company as a thought leader in its sector, are just some of the many uses for corporate video.
Animation is becoming an increasingly popular choice for corporate video, and there are several reasons for this.
The first is that it’s a great choice for any brand conscious organisation. Bespoke graphics can be created to match any guidelines enabling the creation of an engaging on-brand piece of content.
Secondly, in many large companies there is a high turnover of employees. By featuring animated characters you can avoid the problem of the star of your video handing in their notice the week after it is published online.
Thirdly, it’s easy to represent the diversity of your company through character creation, rather than potentially expensive and disruptive visits to multiple sites – a logistical headache if ever there was one.
Fourth, creating animation to explain complex topics, whether that’s your product-line, company ethos, or processes, can result in a much better understanding of those topics. Client and employee understanding is good for business.