Our Process

Our goal is to make the video creation journey quick, easy and enjoyable. Our comprehensive production process covers every stage from initial concept formulation and scripting, through the drafting stages and on to delivery of the final video. 

Collaborating closely with you, we leverage your sector expertise, offering unlimited feedback during concept development and two rounds of feedback during the production phase as standard, with additional rounds available on request.

Production kick-off meeting

Every project starts with a production kick-off meeting. Usually conducted via video call, this meeting provides you with the opportunity to get to know the team that will be working on your video, and to talk us through your goals and objectives in full. 

Together, we will discuss your project to ensure we have a full understanding of your audience and your key messages, and visual preferences (the look and feel of the video). We will confirm your deadline and set out transparent timescales for each production stage, so that you know what to expect and when. 

Concept phase

After the kick-off meeting, we begin work turning your ideas and objectives into a robust video concept. 

Drafting a script aligned with your key messages, tailored to achieve your objectives and resonate with your target audience, we create a storyboard outline that sets out how we plan to visualise each line of script.

Using your brand guidelines and style ideals, we will create concept frames to show our suggested look and feel. These are static assets depicting some key scenes from the animation. If required, at this stage we will also share a shortlist of voice over artists from our wide pool. 

The draft concept materials will be shared with you for your thoughts and feedback, and we will work with you to refine the materials until you are completely happy with them before we start the production process.

Production phase

During this stage, we bring the vision to life by creating artwork, recording voice overs, animating, filming and editing, as required. A polished first draft is presented for your review and feedback.

Following your input, we will implement your changes to create a refined second draft. This stage provides for a further round of feedback, before we create a final draft.

At the final draft stage, we should only have some small tweaks and adjustments to make, if any. Once you are happy to sign off the final version of your video, we will create the final video files, including subtitled versions and any social media clips that you may have included in your package. All videos are provided as MP4 files ready to use.