The Shipowners’ Club – re-FISH

The Brief:

Shipowners’ Club, a supporter of the charity re-FISH, asked us to create a promotional animation for the re-FISH project. 

The project was established in order to address the issue of fisherman safety by collecting donations of re-usable fishing and safety gear from countries then sending them to select small scale fishing communities, where these items are in short supply and can make a significant

difference. The animation aimed to raise awareness within the sector to drive donations. It was intended for use on Shipowners’ social media platforms, re-FISH’s social channels, and their website.

The Approach:

We developed a script that emphasised the life-saving impact of re-FISH, detailed the collection and redistribution of fishing gear, and listed the core values of transparency, sustainability, and global outreach, linking them to Shipowners’ own values.
To convey the urgency of the initiative and highlight the severe lack of safety equipment that results in thousands of fishing-related deaths each year, we crafted visuals that depicted the perilous nature of the working life of seafarers. We created graphics that represented the day-to-day working life of small scale fishing communities in the developing world, with small fishing boats and their crew often working in challenging sea conditions. A recurring world logo symbolised the global impact of the initiative, featuring a mosaic of images showcasing fishing communities around the world.

The Result:

The animation effectively raised awareness about the re-FISH project and Shipowners’ support, engaging viewers with compelling visuals and informative content. The animation was well-received on social media. This case study demonstrates the power of engaging visual content in driving awareness and support for charitable initiatives.