The Chartered Institute of Internal Auditors commissioned us to create a short, dynamic animation to inform professionals within the sector of their upcoming Audit and Risk Awards and encourage participation. The key message: the entries are open, it’s free to enter, and the awards are important. The deadlines for entries and the awards on offer were also key aspects that needed to be incorporated.
The first step was to get the visual style right. Using the event’s colour scheme, we created a sophisticated style reflecting the glamour of the awards. A black background paired with gold text replicated the theme, whilst the dynamic glitter effects added a sense of excitement and sophistication.
We let the dynamic on-screen text speak for itself. A beam of light underpinned all the text to allow the key messages to shine through. The credit-rolling animation acted as an effective tool to ensure the key details were all included within the time frame.
The backing track needed to reflect the key message of the piece. The client requested a fast-paced and upbeat music track, full of energy that would create excitement around the event. The overall impact was an engaging animation that fulfilled the brief, delivering the key messages and encouraging the audience to participate in the awards.
The client was very pleased with the final animation, commenting that we had understood their brief quickly and easily, and produced exactly the animation they had hoped for. The video proved to be a successful tool on social media, yielding the greatest engagement of all the communications assets used to promote the Awards.