Bakels product finder promo

The Brief

Bakels Group approached us to create a promo animation to support the launch of their market leading new search tool – the Bakels Product Finder.

The brief called for an animation that would showcase the unique nature of the tool in the bakery sector, as well as highlighting the benefits of use and visualising the tool’s intuitive navigation.

The Approach

We began this project with a series of brainstorming sessions with the team at Bakels. This allowed us to discuss different ideas and narratives, and ultimately to hone in on the right approach for the animation.

We decided to keep the animation short, at 1 minute, and to combine a professional voice over with animated graphics, full scenes, and visuals of the app in action. The combination of app visuals, seen on a tablet, laptop or phone screen, with scenes showing a baker at work or in the office bring the tool to life in a relatable way that highlights its suitability for easy, everyday use.

The Result

This is a slick, upbeat promo animation that is now live across Bakels Group’s social media channels – boosting the launch today, with the potential for continuous use in the future.