EUROPUR – PUReLCA

The Brief

The PUReLCA app is a ground breaking new tool, created by EUROPUR, that allows polyurethane foam producers to quickly and easily calculate the environmental impact of their products.

EUROPUR approached us to create a launch video for PUReLCA – the video needed to introduce the app, highlight its unique features and benefits, and include step-by-step guidance to show how easy it is to use.

The Approach

We worked with the team at EUROPUR on a narrative that would flow naturally through the key messages. We begin by introducing PUReLCA, what it is and why it’s been created. We then showcase the app in action, guiding viewers through key functionality via screenshots of the app, supported by on-screen text. We close the animation with a summary of the key features and benefits.

We created a visual style for this animation that is modern, slick and impressive, supporting the innovative nature of the app. The colour palette centres on the teal, dark blue and white of the PUReLCA brand, which we support with touches of bright yellow to highlight key elements.

The audio for this video combines a male voice over, delivered in a positive and promotional style, with a pacey music track that feels a little bit ‘techy’.

The Result

The PUReLCA animation has now been launched across social media and the web. It has gained particularly good traction on LinkedIn and is yielding positive feedback from the sector, and its use will continue over coming months.