FIGIEFA – We Keep Europe Moving

The Brief

FIGIEFA, the European Federation of Automotive Aftermarket Distributors, needed a video to raise awareness and understanding of their work and that of their members. With a target audience of European and national policymakers, as well as automotive stakeholders in mind, the video needed to be slick, professional and impressive.

The Approach

Working with the team at FIGIEFA, we developed a narrative for the video that centres on the concept of ‘keeping Europe moving’. The script explains the central role that parts distribution plays in keeping vehicles on the road across the continent, the innovative and high-tech nature of the industry, and its importance for circularity and sustainability. A mature, professional male voice was selected for the voice over, bringing weight to the delivery, and we coupled this with an upbeat, modern music track.

We created a visual style for the video that utilises FIGIEFA member footage and stock footage to bring a real-feel. The footage is supported by animated key text and graphics.

The Result

The video is live on the FIGIEFA website and social media. It has gained impressive reach in a short amount of time – with 43K views on Facebook and more than 5K views on YouTube within 10 days of launch.