Bakels Group

The Brief

Bakels Group commissioned us to create a new Corporate Video for 2026, which would be launched during a presentation on Innovation at their Group Conference, before being shared globally across social media.

The video needed to highlight that Bakels Group is an innovative partner, providing science-led, sophisticated solutions to the bakery sector.

The Approach

With innovation as the central theme to the animation we needed to create a slick, sophisticated and high-tech video that would appeal to audiences around the world.

The key messages for the narrative centre around the 5 macro trends that are shaping the bakery industry today. To provide context for these trends, the script opens with bold, punchy statements that highlight the demand for innovation and the Group’s focus on delivering technical solutions to meet these challenges. We come full circle at the end of the narrative, further reinforcing Bakels’ commitment to supporting bakery businesses, and emphasising their global reach.

The visual style that we developed to enhance the delivery of the key messages is modern and slick. We used Bakels’ own imagery and stock footage, which we overlaid with slickly animated key text and clean, professional graphics.

We selected a female voice over artist to deliver the script with an impactful and inspirational tone, and we coupled the voice over with a cinematic music track that grows and builds throughout the 2:30 minute video.

To ensure accessibility around the world, we created closed-caption subtitles in 11 languages. We also adapted the video into the vertical formats of 9:16 and 4:5 for use on social media. 

Results

The video was shown at the 2026 Group Conference, where it received a warm reception. As a result of it performing so well, we were commissioned to create an additional version with the animated text in Chinese for use as part of a presentation in China on future trends.