The benefits of RCPath membership

The Brief

The Royal College of Pathologists commissioned us to create an engaging animation to visualise the key services that they provide and highlight how these benefit members and the wider field of pathology.

The Approach

We began the production process by drafting a succinct script for voice over centred on 7 key value statements identified by the RCPath team. 

With a lot of indepth information to cover, we focussed on shaping a narrative that highlights how much the College does, and the importance of its contribution to the sector, whilst championing the commitment they have to their members.

We created a visual style that is professional, clean and clear. Characters are involved throughout, with the College’s diverse membership represented in scenes and settings that range from the lab, to studying CPD, to taking part in careers webinars.

The audio for this animation combines a positive and inspiring professional female voice over with an upbeat music track.