EUBA

The Brief:

EUBA aimed to inform newly elected MEPs and EU civil servants about the bioeconomy’s vital role in achieving a climate-neutral, net-zero, and circular economy. The video needed to promote EUBA’s Bioeconomy Blueprint, highlighting its policy recommendations and showcasing EUBA as a key stakeholder in Europe’s transition to a sustainable future. Another crucial goal was to raise awareness of the bioeconomy’s significant economic contributions and its potential to drive innovation and climate solutions.

The Approach: 

The video’s narrative focuses on explaining how the bioeconomy can help Europe meet its climate and sustainability targets. Starting with a simple, clear explanation of the bioeconomy’s purpose and scope, the video outlines its contributions, including €2.4 trillion in annual economic impact and over 17 million jobs. It then projects the bioeconomy’s future potential to reduce Europe’s reliance on fossil fuels and cut CO2 emissions by 2.5 billion tonnes annually by 2030. Using clear and engaging language ensures the message resonates with both policymakers and industry stakeholders.

Visually, the animation adopts EUBA’s signature clean, light, and bright style, incorporating all colors from their logo. Key text appears on-screen to reinforce the narrative’s core messages, while simple and memorable symbols illustrate key themes. Animated characters bring the human impact of the bioeconomy to life, adding movement and energy to the storytelling. The video concludes with two endplates – one featuring EUBA’s logo and URL with clear calls to action, and another displaying all alliance member logos to highlight their collective support.

The Result:

The result is an animation that effectively communicates EUBA’s Bioeconomy Blueprint and helps solidify their position as a leading voice in Europe’s transition to a climate-neutral, circular economy. It provides policymakers with a clearer understanding of the bioeconomy’s value and highlights the urgent actions needed to unlock its full potential.