CPE – Value of Investing in Pharmacy

The Brief

Community Pharmacy England commissioned us to create an animation for a policy maker audience that would support their work towards securing a sustainable funding model for pharmacy.

As CPE had commissioned detailed economic analysis into the value that community pharmacies could generate, if sustainably funded, we had a rich pool of data and statistics to draw from. Our task was to ensure that these statistics would resonate with policy makers, and stay in their minds long after watching.

The Approach

We worked closely with the CPE team to ensure we had a full grasp of the economic analysis at the outset of production, as accuracy in terms of both phrasing and visualisation was paramount for this project. 

The script was drafted to open with the context of the current situation and the huge value that pharmacies offer, despite being underfunded. This context then flows into the future focused narrative of pharmacy’s potential. With many powerful statistics to draw from, we needed to select just a few headline areas that would bring the data to life and make sure it resonated clearly and memorably.

Visuals were created in CPE’s core brand style, with big, bold statistics taking centre stage supported by intuitive graphics, and pharmacist and patient characters.