MyCare UCLH

The Brief

The Eastman Dental Hospital’s Restorative Dentistry team commissioned us to create two animations explaining their patient app MyCare UCLH to improve uptake and use of the service.

Guidance on use of MyCare UCLH sent by letter wasn’t working, so the hospital consulted patients to establish the key barriers to adoption and found these to be:

Lack of effective information transfer on the value of the app
The need for clear directions on how to sign up and upload photos

Patient feedback indicated that videos would be a better way to explain the tool’s benefits and functionality. We were therefore commissioned to create clear, concise, engaging animations to overcome the barriers to uptake and allow effective use of MyCare UCLH, for the benefit of both patients and staff.

The Approach

MyCare ULCH allows patients to manage and prepare for their appointments, access test results and share information and photos with their dental team. So our goal was to communicate this information in an easy to understand, appealing way, helping patients to understand the benefits of signing up and using the app to manage their dental care.

The Restorative Dentistry team provided us with a draft script and screenshots of the app at the outset of production. This made it easy for us to develop a flowing narrative and ensure that the key information was delivered in a way that was consistent with that provided on the webpages, and communicated by both the admin team and the dental team in-clinic.

We used the style already established for UCLH animations, to maintain consistency across all their videos. Within this style, we created a new cast of characters and new relatable ‘at home’ scenes and settings that reflect the ease of use of the app.

For the audio, we used a female voice over artist to deliver the scripts in a tone that is welcoming and approachable, and we coupled this with a calm, ambient background music track.

To ensure accessibility to the full patient cohort at UCLH, we created versions with British Sign Language interpretation and we also provided professionally translated subtitles in the Trust’s 5 most spoken first languages: Arabic, Bengali, Farsi, Spanish and Turkish.