Bioindustry Association

The purpose of this animation was to raise awareness and illustrate the scale of the challenge of bringing a rare disease product to market.

The key challenges to focus on were the scientific and financing challenges associated with developing medicines for rare diseases, with the goal being to produce a resource that will inform various stakeholders on the significant scientific and financial challenges involved in developing these treatments.  

The animation chronologically maps out the early stage of the development process and communicates why the challenges involved for all drug developers at each stage are particularly acute for rare disease drug developers.

As the animation was aimed at various differing stakeholders, it needed to be suitable for people who have little to no understanding of the drug development process. The animation, therefore, sets out each issue in a simple and clear manner.