Beyond the Briefing: How Animated Videos Transform Advocacy

Animation is a powerful strategic asset for advocacy. Effective animated videos tell compelling stories with a clear call to action, and organisations embracing dynamic visual content will gain an advantage as digital consumption evolves and policymakers increasingly expect it.

The Challenges of Advocacy in 2025

Policymakers are increasingly time-poor and overloaded with information – lengthy reports, complex data, and back-to-back meetings mean that grabbing attention isn’t an easy feat. As urgent as your message may be, it has little chance of cutting through the noise if it requires too much time to review and digest.

How Animation Can Help

Speed: an animation will cover more information in a short space of time than a written report or briefing ever can. The combination of a clear voice over with visuals that enhance the clarity and resonance of the message being explained, makes for efficient information delivery.

Clarity: animation has a unique ability to break down concepts, processes and data into easily digestible visuals. By showing a concept rather than just describing it, it instantly becomes clearer, and as a result, more persuasive and more memorable.

Solution Orientated: with animation, it is possible to create a seamless, guided experience. A structured narrative that leads your audience from understanding the problem to seeing the solution, whilst minimising distractions.

Emotional Connection: unlike a document, spreadsheet or a PDF, a well-crafted animated video can evoke empathy. The combined use of animated characters and voice over in a narrative exploring a policy issue, can connect stats and facts to real-world impact.

Best Practices