Solar Heat Europe

Brief

Solar Heat Europe commissioned us to create two animated videos explaining how Solar Heat works and its possible applications. Aiming to raise awareness of solar power as a form of renewable energy amongst school-aged children, the videos needed to be engaging and educational. The videos were to also feature on Solar Heat Europe’s social media channels.

Approach

The two animations were to be used together, so it was important to maintain a cohesive visual style throughout. Building on the client’s strong branding, we brought their ‘Solar Town’ to life. Using their bold and playful style, in the first animation, we introduced the bright colour palette. Building on this in the second animation, we explored this ‘Solar town’, contextualising the possible uses of solar heat in a community. The strong visual style brought a sense of cohesion between the two videos, as well as to the client’s branding, allowing it to comfortably fit beside their other content.

Whilst the target audience for the videos was school-age children, the videos were to also be posted on social media channels. Therefore, setting a tone suitable for a diverse audience was imperative. The technology needed to be carefully and accurately explained, without being overly simplified. Here, the use of animated diagrams came into their own. The visuals, such as how solar thermal collectors work in the home, helped guide us through the process, aiding understanding without patronising more knowledgeable viewers.

For the voiceover, the client requested a youthful voice, with no strong regional accent, to reflect the diverse usage of the animations. Paired with an upbeat and positive backing track, the overall audio feels light whilst maintaining the educational tone.

Result

The two animations have been shared across Social Heat Europe’s social media channels, prompting such a great response that a follow up campaign is planned for 2022. They also feature prominently on their website, helping those visiting the site gain a quick but in-depth understanding of solar heat.

Feedback has been especially positive from Solar Heat Europe’s members, who feel the animations are a really useful resource to explain their work. As a result, the animations are in the process of being translated into different languages to allow for increased use within member countries.