Clean Clothes Campaign

In 2020, we were commissioned by the Clean Clothes Campaign to create an animation calling for greater protection for garment workers.

The objective of the animation was to explain what Enforceable Brand Agreements are, and why they are necessary.

As the audience for this animation included current supporters and donors, as well as industry stakeholders and regulators around the world, the animation needly to clearly explain the topic to an informed, but international audience. The overall goal was to encourage donations and campaign for greater protections.

Garment workers are at the heart of the Clean Clothes Campaign’s work, and it was therefore vital that the characters we created were authentic and accurate to real garment workers, especially in Bangladesh.

The animation was then used in presentations and events, as well as on the web and social media.