CHAP Solutions

To explain CHAP’s New Innovations project, we were commissioned to create a pair of animations, and subsequent infographics, in 2021.

Covering their two business cases, Regenerative Agriculture and the Crop Protection Toolbox, the animations aimed to present future solutions for agriculture in an informative and professional way.

The animations had a dual use, firstly to be used in face to face meetings with high level influencers, and secondly to be used on the web and social media to reach a more general audience of growers, farmers, academics, SMEs.

From the animations, we then created two infographics to be used in both internal and external meetings. The infographics summarise the key points from each animation in one page, using the look and feel from the animations to create a continuous brand feel.