Brooke
The Brief
Brooke aimed to create a short promotional video to increase sales of virtual gifts from their Brooke Shop during the Christmas season. The campaign sought to highlight the tangible impact of these gifts on working animals and their communities, presenting them as meaningful and unique presents for loved ones. The video was primarily designed for first time buyers but also for audiences who had not yet completed purchases. The objective was to inspire shoppers with the emotional value of supporting working animals through gifts like lifesaving medicine or protection for coal mine donkeys.
The Approach
The video blended emotive stock footage of animals and communities with animated graphics, creating a compelling and visually engaging narrative. With text-on-screen messaging, set to heartfelt music, it conveyed the meaningful impact of Brooke’s virtual gifts. The messaging emphasised the festive joy of giving.
The Result
The emotionally resonant content will be used throughout the festive season to highlight the meaningful connection between supporters and the animals they were helping. The video will be an integral part of Brooke Shop’s Christmas promotion.