Local Government Reorgnisation (LGR) Videos
Explaining local government reorganisation (LGR) proposals to residents in a way that is engaging, and that clearly explains the everyday changes that LGR will bring, is crucial.
By summarising the key messages of your LGR proposal into a 1-2 minute animation, you can transform this complex issue into an engaging, easy-to-understand, and ultimately persuasive video that will be a pleasure for your residents to watch.
Why animation is ideal for explaining LGR:
Short, animated videos are an excellent tool for explaining complex policy documents in a way that is clear and easy to understand for all.
The vibrant, eye-catching motion graphics of animation make proposal messages clearer, more relatable and more memorable for viewers. Combining these graphics with a carefully crafted script, delivered by a warm and approachable voice over, will ensure your residents are able to grasp the key information quickly and easily.
Moreover, video’s versatility makes your LGR animation an excellent tool for social media engagement, email communication, and in-person briefings and presentations.
Visualising the improvements that LGR will bring to residents
LGR explainer animations offer the flexibility to introduce relatable scenarios from day-to-day life. They also allow you to show the diversity of your residents, so that everyone watches and feels that ‘this is for me’.
By communicating your LGR proposals in this way, residents are easily able to understand how services will genuinely improve for them. And as visuals are naturally more memorable for people, your animation will help residents to recall your proposal more readily than if they had scrolled through text on a webpage or a brochure.
Reassuring residents about LGR
Animations do more than just convey facts. By explaining proposals clearly and simply, using ‘jargon free’ language and intuitive graphics, residents are reassured that their experience is at the centre of the proposals and that their voices are heard. Animations can include information on timelines, outline benefits, and explain what to expect, all helping to build public trust.
Accessibility
The combination of visual and audible messaging makes animation one of the most accessible ways that you can explain your LGR proposals to residents.
LGR animations should have a voice over for audible message delivery, together with subtitles for visual message delivery, with these elements being coupled with high-contrast, clear, bold graphics. It is also possible to add sign language interpretation, foreign language translation and audio description to animations to enhance accessibility.
Case Study:
In 2020, our LGR animation for the One Somerset campaign generated lots of attention, even featuring on BBC News in the South West. The government subsequently chose to proceed with the One Somerset business case over a rival proposition, leading to the formation of a single Somerset council in 2023.
The Local Government Association later praised this animation as a “great example” of effectively using video to communicate LGR, setting an example for councils across the nation.
More and more county councils and district partnerships are choosing animation to guide residents through reorganisation, for these very reasons.
Ready to see how animation can work for your council? Contact Senate Media today. Our team of experts can help you simplify complexity, boost engagement, and help residents to understand and embrace the future of their local government.