EUROPUR Sustainability Animations

The Brief:

EUROPUR (European Association of Flexible Polyurethane Foam Block Manufacturers) sought our expertise in crafting a compelling animation to showcase their sustainability initiatives. The animation aims to shed light on the industry’s commitment to using renewable energy sources and raw materials as well as its recycling efforts. EUROPUR wanted to tackle negative perceptions of the industry and share with audiences their goal of becoming fully circular. PU products are very widely used and so this animation had to cater to a large audience and be suitable for use across social media channels (LinkedIn, YouTube, X), on their website and at placement events/trade shows.

The Approach:

The one-minute animation succinctly breaks down EUROPUR’s sustainability policies and objectives. The voice-over is delivered by a male voice with a neutral accent and the accessibility of the information is enhanced by visuals that support each key point, making for an engaging and comprehensible viewing experience. 

The animation uses clean and minimalistic graphics with predominantly green colours to establish a visual association with the company’s commitment to environmentally friendly initiatives.

The Result:

The final result is a visually appealing and impactful representation of EUROPUR’s sustainability journey. The video features on the EUROPUR website and garnered significant attention on social media with over 250 views on X alone.