Animations to elevate your Party Conference season

Party Conference season will soon be upon us, and as every public affairs professional knows, it is a time filled with potential: to engage with MPs and stakeholders; to draw attention to your organisation’s work; to raise awareness of your key policy asks; to showcase the impact of your sector. How you maximise that potential and make sure that MPs, stakeholders and delegates leave the Conference with your organisation’s name in the front of their mind, is no small challenge. 

In such a busy, noise setting, animation presents itself as a powerful tool to elevate your Conference strategy. The power of visuals to enhance memorability is well known, and the Picture-Superiority Effect has been thoroughly documented in cognitive psychology. As Neilson Norman Group put it quite simply: People remember pictures better than words.

So what are the best ways to leverage the power of visual messaging in the Party Conference setting?

On your stand

Grabbing attention and drawing people to your stand requires a well designed setting, and ideally, just that little bit more. Whilst we all know that having guide dogs present will always be the best way to win the most attention, that sadly isn’t an option for most! So how can video help?

An animation playing as part of your stand display will provide movement that naturally draws the eye, making attendees pause as they pass by to take in the action as it plays out. It will also provide a useful conversational hook that allows people to engage easily and naturally on the stand. And when a stand is busy and there simply isn’t time to engage with everyone, your animation will provide an ideal way to explain your messages consistently, and on brand, without even having a team member on hand.

At your reception

Having a TV screen playing a silent animation on a loop throughout your reception is a great way to showcase your messaging. 

As people mingle, network and make their way to the buffet, eye-catching graphics with animated on-screen text will draw attention to your goals, leaving people with a memorable visual narrative. The animation will offer a useful talking point that opens conversations, and focuses minds on the core purpose of your reception.

To open your fringe meeting

A fringe meeting is an excellent forum for discussion and debate, but with many events taking place in such a short period of time, making sure that yours is the one people remember most is tough. 

All forms of visual communication will help, including leaflets, flyers, and graphics as part of your presentation. But animation offers an option to take you to the next level. A short 1-2 minute animation played at the beginning of the event brings messaging into focus instantly and in a way that will be more easily recalled than a panel presentation alone.

In one-on-one meetings

The opportunity to arrange a number of face-to-face stakeholder meetings are one of the unique benefits of the Party Conferences, but they often take place in a short time window, and in a noisy setting. Showing an animation on your phone or tablet means that in as little as 1 minute you can deliver your key stats and facts, allowing you to focus on the conversational part of the meeting.

Animations used in this environment should be short, and fully understandable without sound, making sure that the most important take-aways are showcased effectively. They also offer a great follow up, as your video can be shared after the meeting by email, Whatsapp or text.

Promoting your attendance on social

An animation that is used in any of the above ways, is also an excellent asset for promoting your Party Conference presence on social media. And as LinkedIn users are 20x more likely to share a video post, your animation is a powerful tool at your fingertips to help you build connections and raise awareness of your work, even to those who aren’t attending themselves.

Creating a video for Conference season

At Senate Media, we are able to work fast, with turnarounds times of as little as 3-4 weeks being possible for a 1-2 minute video. Contact us today to find out how we can help elevate your Conference season.