In 2019, we were commissioned by NHS providers to create an About Us animation for conference and online use.
Updating a previous animation, this piece aimed to update the previous content, increasing the understanding of the organisation and its outputs, build stronger brand affiliation and connection as well as increase reliability and trust.
Using both brand colours, orange and grey, as well as existing icons used for other outputs, the animation ties in seamlessly with the organisation.
There were two distinct audiences for this animation – members and stakeholders. The animation is therefore suitable for those who are not particularly engaged with who they are and what they do, and those who are looking to enhance their understanding of the organisation.
In order to move away from the Westminster bubble, and present a more natural and friendly tone, a male regional accented voice over is use.
We also created a 30 clip of the animation for use on social media.