British Society for Immunology

To help improve public perceptions of vaccinations, in 2020 we were commissioned to create a series of animations by the British Society for Immunology.

In this 90 second animation, the process of creating vaccinations is detailed in a simple yet informative way. The animation is bright, with a positive tone throughout. Vaccines are personified as a shield character to reflect the protection they offer. The process of getting a vaccine to market, as well as the contents of vaccines, are detailed to help strengthen public understanding of vaccine safety.

The videos were then used as part of the celebrate vaccinations campaign on social media and their website.