Breast Cancer UK

Breast Cancer UK tasked us with creating an animation introducing people to the headline ways to reduce their risk of breast cancer at different stages in life and the reasons why it is important to do so.  

BCUK already had a Prevention Hub online, which inspired the look and feel of the animation, and therefore established a sense of continuity among the different assets used for their campaigning work.

We put together a script and a storyboard that unfolded throughout the key life stages, introducing a series of different characters to which the audience could relate. 

The main animation was split in smaller social media clips. They were a great success and since then we were commissioned by BCUK for a new project on the risks of endocrine-disrupting chemicals.