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When it comes to reports and publishing research, we get it. So much hard work (and money) goes into the research and pulling the report together, that the publication of a PDF document can feel like an end in itself.
But the real point in doing all that hard work is ensuring the findings, recommendations and messages are heard by the target audience.
That’s where we come in. We create short snappy animations which have a dual purpose. They’ll get the messages out to a wider audience - to those people who don’t have time to leaf through a 50-page PDF. But for those that do have time, the video will help attract their attention and funnel it towards the report itself.
517 reports published by the World Bank between 2008 and 2012 were not downloaded. At all.