Greta Thunberg and our work in the climate change policy sphere

Climate change has barely been out of the headlines these past few weeks.

There was the David Attenborough documentary Climate Change - The Facts, which featured our client the Committee on Climate Change. There was the Extinction Rebellion protests in London, and the visit of 16-year-old climate activist Greta Thunberg to the UK to address parliament.

Thunberg had plenty of strong words for her audience. Not least: “You don’t listen to the science because you are only interested in solutions that will enable you to carry on like before. Like now. And those answers don’t exist any more. Because you did not act in time.

We have worked with a number of organisations in the climate policy sphere in recent years who have been advancing those scientific arguments at a macro level, from revealing the impact of El Nino in sub-Saharan Africa to the UK’s performance against its emissions reductions goals. We have also worked with organisations advancing solutions from plastic bottle deposit return schemes, to renewable energy and ways to tackle air quality in central London. Here are just a handful of the videos we have produced on climate change.

  1. Committee on Climate Change

On 26th November 2008, the Climate Change Act became law, placing a legal requirement on the government to dramatically reduce the UK’s greenhouse gas emissions by 2050.

The Committee on Climate Change was created to help meet these targets, as well as to report to parliament every year on the UK’s progress. We have worked with the committee to produce animations about their reports and their role, but were proud to be asked to create an animation to mark the anniversary of the act.

The animation was widely shared on social media using the hashtag #climatechangeact, and has been watched more than 13K times on Twitter alone at the time of writing.

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2. Grantham Research Institute

When you picture those most severely affected by climate change, small businesses are not one of the first things to spring to mind. But small businesses in sub-saharan Africa are already being affected with low lake levels causing problems with water and electricity supplies, forcing businesses to shut while the issues are resolved.

This animation highlights the key findings from a research paper for the Grantham Research Institute on the impact of the 2015/2016 El Niño.

3. Renewable UK

Renewable UK are another long-standing client of ours. Every year in November they run Offshore Wind Week to promote the industry and its benefits, and we were commissioned to produce a series of videos for use on social media.

The videos performed well on Twitter, achieving about 5.5x the number of engagements as image tweets about Offshore Wind Week. They were even retweeted by the Department for Business, Energy and Industrial Strategy.

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4. Campaign to Protect Rural England - Bottle deposit returns

Awareness of the problems caused to the environment by single-use plastics has risen massively over the last 12-18 months. In 2017, we created an animation for the Campaign to Protect Rural England calling on the UK government to introduce a bottle deposit scheme. 38 countries around the world had already introduced such a scheme at the time this animation was produced, with some achieving return rates of 95%.

5. Natural Environment Research Council - Science of the environment

Less a campaign video and more an organisational explainer, this animation for the Natural Environment Research Council promotes the ‘science of the environment’ and how it improves our everyday lives.

6. New West End Company - Air quality strategy

The New West End Company, which represents the West End district of London, commissioned us to produce an animation on their new air quality strategy. The strategy set out ways in which NWEC members could act to help to improve local air quality.

By Nathan Coyne