Five 'environmental' videos to mark Climate Change Act anniversary
This week marked ten years since the Climate Change Act became law. In this post we take a look at the animation we produced to mark the anniversary and four other ‘environmental’ video projects we have worked on.
Committee on Climate Change
On 26th November 2008, the Climate Change Act became law, placing a legal requirement on the government to dramatically reduce the UK’s greenhouse gas emissions by 2050.
The Committee on Climate Change was created to help meet these targets, as well as to report to parliament every year on the UK’s progress. We have worked with the committee to produce animations about their reports and their role, but were proud to be asked to create an animation to mark the anniversary of the act.
The animation was widely shared on social media using the hashtag #climatechangeact, and has been watched more than 13K times on Twitter alone at the time of writing.
2. Renewable UK
Renewable UK are another long-standing client of ours. Last week was Offshore Wind Week 2018, and we were commissioned to produce a series of videos for use on social media.
The videos performed well on Twitter, achieving about 5.5x the number of engagements as image tweets about Offshore Wind Week. They were even retweeted by the Department for Business, Energy and Industrial Strategy.
3. Campaign to Protect Rural England - Bottle deposit returns
Awareness of the problems caused to the environment by single-use plastics has risen massively over the last 12-18 months. In 2017, we created an animation for the Campaign to Protect Rural England calling on the UK government to introduce a bottle deposit scheme. 38 countries around the world had already introduced such a scheme at the time this animation was produced, with some achieving return rates of 95%.
4. Natural Environment Research Council - Science of the environment
Less a campaign video and more an organisational explainer, this animation for the Natural Environment Research Council promotes the ‘science of the environment’ and how it improves our everyday lives.
5. New West End Company - Air quality strategy
The New West End Company, which represents the West End district of London, commissioned us to produce an animation on their new air quality strategy. The strategy set out ways in which NWEC members could act to help to improve local air quality.