Gold and Platinum animations
The word ‘Animation’ covers a very wide range of productions from basic motion graphics to fully animated films, the likes of which Pixar would produce.
To simplify things, we categorise our animations into Gold or Platinum.
Gold Animations are bespoke, clean and fresh and will almost certainly meet your brief in the majority of cases. They account for more than 90% of what we produce.
There are occasions though, when something a little bit extra is required, and this is where Platinum comes in. The key difference between the two is that Platinum involves more design time, which enables greater detail in the animation.
This can be characterised by:
- hand-drawn assets
- bespoke character design and movement
- 3D scenes and sophisticated camera angles
- different textures and lighting effects
A member of our team would be happy to advise on the right animation level for your project.