a) General:We are strongly committed to protecting users' privacy, and this sets out our policy on the use of personal data relating to Users which has been collected in relation to their access to and use of the Site.
b) Information collected:We do not collect any information about you from which you may be identified personally ('Personally Identifiable Information') unless you voluntarily submit such information to us, by, for example, completing a user profile or by registering for optional email news alerts.
The types of information that may be requested will be as listed in the online registration and/or profile form, and may include your name, gender, address, e-mail address, and other information.
We may collect information which is not Personally Identifiable Information about you in a number of ways, including tracking your activities through your IP address, computer settings, or most-recently visited URLs.
c) Use of information:In general, we will only use the information you provide to us for the purpose for which such information was provided.
Your information may also be used to contact you when necessary and to provide promotional material.
Non-personal demographic and profile data may be used to tailor your experience at our site, by showing you content we think you might be interested in.
This information may also be shared with Site Advertisers on an aggregate (ie not personally identifiable) basis.
We do not share or disclose your Personally Identifiable Information with third parties, unless you authorise us to do so.
You may opt-out of receiving mailings from us by following the instructions set forth in the opt-out section below.
We reserve the right to access and to disclose Personally Identifiable Information to comply with applicable laws and lawful government requests, to operate our systems properly or to protect either ourselves or our users.
If our business is sold or integrated with another business, your details may be disclosed to our advisors and any prospective purchasers and their advisors, and will be passed on to the new owners of the business.
d) IP addresses:We use IP addresses to collect statistical information about the areas of the system that users are visiting, and general "traffic" data, to allow for login validation, and to identify and track misuse.
Save for such uses, such information does not relate to the use being made of the system by a particular user in relation to identifiable items being viewed.
This information allows us to determine what is most beneficial for its users, and facilitates us in continually improving the overall site for our users.
e) Cookies:A "cookie" is a small amount of data that is sent to a user's browser from a web server and stored on a user's computer, and then used to store and track information about the user.
f) Google AnalyticsThis website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google").
Google Analytics uses "cookies" to help the website analyze how users use the site.
The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States .
Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
g) Security:The Site has industry standard security measures in place to protect the loss, misuse, and alteration of the information under our control.
While there is no such thing as "perfect security" on the Internet, we will take reasonable steps to ensure the safety of your personal information.
No party may create any link to or use any portion of our Web Site in any manner that may create confusion about our identity as the source of origin of such portion of this Site, or in any manner that may create a likelihood of confusion as to sponsorship of third party content by us or as to an affiliation with us.
i) Updating information; opting out:Should we use e-mail news alerts or other services to which you sign up, we will allow users the option to change or modify information and preferences previously provided, or to opt out of receiving communications from us.
This may be done through the following methods:(1) click on the 'unsubscribe' or 'preferences' link which is found in the footer of any email newsletter you have received from us, and then make the necessary changes.
j) Cancellation:We will upon your request deactivate your information from our active databases.To make this request, send an email to firstname.lastname@example.org. Such information will be deactivated as soon as reasonably possible in accordance with our deactivation policy and applicable law.
We will retain in our files some personal information you may have requested to remove, solely in order to keep an archival set of records and to comply with legal requirements as required or permitted by law.
Therefore, you should not expect that all of your personal information will be completely removed from our databases in response to your requests.
However, such personal information will only be available to our personnel who have a reasonable and lawful need to access it, or otherwise as legally required.
Campaign animations and films
If you’re planning a new campaign launch, working out how to reach your target audience and achieve the campaign objectives will be foremost in mind.
Whether the objective is collecting petition signatures, encouraging viewers to write to their MP or has a more nuanced long-term opinion-altering aim you will need to consider how to get people to engage with the core messages in the first place.
A two minute video summarising those messages, with short teaser clips on social media to drive traffic towards that video, can be an excellent way of generating engagement and ensuring people engage with key campaign messages. And most importantly think, feel or take the action you want them to take.
Bakers Food and Allied Workers Union
BFAWU were one of the principal exponents of a £10 per hour living wage. We were commissioned to produce a series of animations to accompany rallies and events around the country to raise the issue of in-work poverty. The “£10 an hour - It’s not Pie in the Sky” slogan plays on the heritage of the union while introducing the concept in an memorable way. £10 per hour is now Labour party policy.
“Our Union is really pleased with the impact on the £10 minimum wage campaign of the animations created by Senate Media”.
Royal College of Veterinary Surgeons
RCVS wanted content to support their campaign to protect the title of “veterinary nurse”. Having recognised it as a profession for the first time as part of their Royal Charter, RCVS wants to prevent unqualified people calling themselves “veterinary nurses”. The animation was widely watched across social media, and the assets were used on campaign T-shirts. A petition to the government on the issue attracted more than 23,000 signatures.
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