Campaign animations and films
If you’re planning a new campaign launch, working out how to reach your target audience and achieve the campaign objectives will be foremost in mind.
Whether the objective is collecting petition signatures, encouraging viewers to write to their MP or has a more nuanced long-term opinion-altering aim you will need to consider how to get people to engage with the core messages in the first place.
A two minute video summarising those messages, with short teaser clips on social media to drive traffic towards that video, can be an excellent way of generating engagement and ensuring people engage with key campaign messages. And most importantly think, feel or take the action you want them to take.
Bakers Food and Allied Workers Union
BFAWU were one of the principal exponents of a £10 per hour living wage. We were commissioned to produce a series of animations to accompany rallies and events around the country to raise the issue of in-work poverty. The “£10 an hour - It’s not Pie in the Sky” slogan plays on the heritage of the union while introducing the concept in an memorable way. £10 per hour is now Labour party policy.
“Our Union is really pleased with the impact on the £10 minimum wage campaign of the animations created by Senate Media”.
Royal College of Veterinary Surgeons
RCVS wanted content to support their campaign to protect the title of “veterinary nurse”. Having recognised it as a profession for the first time as part of their Royal Charter, RCVS wants to prevent unqualified people calling themselves “veterinary nurses”. The animation was widely watched across social media, and the assets were used on campaign T-shirts. A petition to the government on the issue attracted more than 23,000 signatures.
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